Environmental Campaign

Greenpeace UK is one of the stand outs in environmental campaigns.  Their focus is campaigning against the arctic drilling and oil fracking. One of the main reasons for its success is probably it's use of digital technologies and media to spread the word out. They have produced a commercial that has become very popular, and has almost one million and a half videos on youtube.

With it's tale of relevance and heart pounding scenes, it's no wonder they've been able to win the support of thousands. This is one of the smartest uses of digital technologies to help with the campaign.

Another way they've used digital technologies to help with their campaign is their website, http://www.greenpeace.org.uk/

The website is a very articulate and well informed guidebook into their campaign, describing what the campaign aims to do as well as giving updates on news about the well being of the Earth.

But probably the most important feature of all of the website, is the ability to directly donate to the cause on the site. There is also a "Campaign Online" button, where you can use your own abilities to spread word. They also include links to where you can sign up for updates with your email, or RSS feed. It's a very modern and up to date way of campaigning.