One recently failed product, that some people probably don't even know came out in 2013, is the BlackBerry Q10. You might've thought the BlackBerry was a thing of the past - and it rightly should've been. Why? Because the technology is outdated to consumers. Touchscreen has been the it thing in these modern times. It is incredibly easy to work a touch screen, so it has become the new and most important feature to get for consumers. Because of this, releasing a new BlackBerry, especially still with a equipped with a clunky keyboard resulted in dramatic failed sales. The one thing that was valued by BlackBerry users, was the BBM (BlackBerry Messenger). But even that has been turned into an app for iPhone users, making the BlackBerry virtually useless now to current consumers who want to stay current and not be held back.
They competed with top brands like Samsung and iPhone, so they did not stand a chance, what with not updating its general outer interface. In a time where touch screens prevail, its release of another clunky keyboard added to the weight of its downfall.
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