What Excites Me?

Advertising captivates me for many reasons. First of all, I am captivated because that's what advertising is: it's captivating an audience (into buying something). I think this is what really excites me about advertising. It's sole purpose is to draw in an and actually attract an audience, and especially for an ever growing slow attention span the world has slowly adapted, it's interesting to see the different ways businesses and their advertisers have come up with in order to market their product. Also, the creative aspect of advertising is what interests me as well. Seeing the different designs, videos, and websites people have come up with intrigues me and makes me want to pursue a field in which I can apply creativity to captivating an audience.